Looking back, there are many things I wish I had done differently. How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. I often wonder if management teams like that are really lucky or create luck due to their experience. The greeting card business is huge. Flawed business model or not, Blue Mountain Cards made a big dent in a market worth billions.